The research project has been expanded to fields like e-cars, e-banking, e-pharmacy, e-shopping, e-real estate, e-business, e-tourism, mobile telecommunications and internet and mobile marketing, project leader Vasja Vehovar said at the presentation of the project expansion on Tuesday.
In the US e-consumption stands at 4% of the total consumption, while Slovenia is also lagging behind the EU average, Kogovsek explained and added that e-consumption in Slovenia grew nominally to EUR 105.2m in 2008, which is EUR 70.6m more than in 2004.
Shopping on Slovenian websites is also increasing, as 86% of e-shoppers have already purchased an item on a Slovenian website.
Most e-shopping on Slovenian websites is done by women in their 40s from central Slovenia and with an income between EUR 690 and 1,030.
The research also shows that Slovenia is increasingly falling behind the EU in the use of e-banking among people aged between 16 and 74, as the use of e-banking has been growing by 4% annually in more developed countries over the last few years and only by 2 or 3% in Slovenia.
Meanwhile, more than 80% of internet users would be buying medicines through the internet if they had a website which would offer full information on the product and treatment and which could have their full trust.
